Maxposure Limited, a leading player in aviation entertainment and content marketing, has announced its acquisition of Neutral Digital, a London-based firm known for its cutting-edge immersive experiences, CGI, and XR-driven aviation solutions.
With nearly 20 years of experience delivering content and technology solutions to aviation partners such as IndiGo and Air India, Maxposure’s acquisition of Neutral Digital marks a strategic move to elevate inflight entertainment by integrating immersive and interactive technologies. Neutral Digital brings expertise in extended reality (XR) and computer-generated imagery (CGI), serving a global client base including Boeing, Airbus, Qatar Airways, Emirates, British Airways, Lufthansa, Etihad, Panasonic, Viasat, and WestJet.
As part of the acquisition, Maxposure will invest in scaling Neutral Digital’s technology and global growth. The collaboration will also unlock cross-selling opportunities, combining Maxposure’s inflight content capabilities with Neutral Digital’s immersive tech to enhance passenger engagement and transform the onboard experience. Despite joining the Maxposure portfolio, Neutral Digital will continue to operate independently, preserving its unique identity while leveraging Maxposure’s global infrastructure.
Prakash Johari, Founder and CEO of Maxposure, commented:
“This is a defining moment for Maxposure. By integrating Neutral Digital’s immersive capabilities with our aviation content solutions, we’re poised to deliver next-gen inflight experiences that go beyond current expectations. Together, we’re setting a new benchmark for passenger engagement and technological innovation in the skies.”
Christian Grou, CEO of Neutral Digital, added:
“The world is rapidly evolving toward spatial and 3D digital experiences, and we’re proud to be leading that evolution. Joining forces with Maxposure allows us to accelerate our vision and broaden our impact in the aviation industry globally.”
The acquisition signals Maxposure’s intent to lead the future of inflight entertainment, merging storytelling, technology, and immersive experiences to redefine how passengers engage with content mid-air.
