LehLah, a rising content commerce startup that enables creators to monetize their influence through curated product recommendations, has raised ₹12.5 crore in a seed funding round led by Gruhas—the investment firm co-founded by Nikhil Kamath (Zerodha) and Abhijeet Pai. The funding underscores growing investor confidence in the creator economy, a sector rapidly gaining traction as digital influence becomes central to modern commerce.
LehLah’s platform empowers influencers to generate income by embedding affiliate links within their content, turning everyday recommendations into a steady revenue stream. By blending authenticity with commerce, LehLah creates a win-win for creators and brands—driving engagement, boosting sales, and enhancing visibility without relying on overt advertising.
“LehLah is built on the idea that commerce should be personal, authentic, and creator-led,” said Ashna Ruia, founder of LehLah. “With Gruhas’ backing, we’re excited to scale our efforts in supporting creators to build profitable businesses around their passions.”
Nikhil Kamath, co-founder of Gruhas and Zerodha, echoed this sentiment: “Commerce today is no longer just transactional—it’s relational. People trust recommendations from those they follow and admire. LehLah taps into this shift, enabling a more authentic, trust-based shopping experience.”
Since its inception, LehLah has partnered with major e-commerce platforms including Myntra, Meesho, Flipkart, and Nykaa, while also collaborating with prominent D2C brands like Libas and Foxtale. These partnerships have fueled rapid growth, with the platform reporting a 46% month-on-month increase in GMV and over 700,000 pieces of content shared by its creator community.
The ₹12.5 crore infusion will be used to expand LehLah’s product capabilities, strengthen brand awareness, and grow its team to support its scaling operations. As content commerce gains momentum, LehLah is poised to become a key enabler for creators looking to turn influence into income—sustainably and authentically.
