Korean skincare brand Laneige India has onboarded Filter Coffee Co. as its digital and social media agency. The partnership will see the agency lead a comprehensive suite of services including digital strategy and communication, content creation (design and photoshoots), influencer marketing, events, and e-commerce assets, with the objective of expanding the brand’s digital footprint in India.
Commenting on the collaboration, Mini Sood Banerjee, Head of Marketing at Laneige India, said,
“We are excited to partner with Filter Coffee Co. One of our top priorities was to find a team that truly understands and aligns with our brand values. Their agility, quick thinking, and creative approach stood out during the selection process. We’re confident this partnership will help amplify our digital and social media presence, reinforcing Laneige’s position as a leading skincare brand in India.”
Anuja Deora, Founder and CEO of Filter Coffee Co., added,
“It’s an honour to work with a globally admired and innovative brand like Laneige India. This partnership further strengthens our FMCG and beauty portfolio. Our goal is to scale Laneige’s digital presence through an insight-led, multi-platform strategy that drives awareness, consideration, and engagement. With our in-house studio leveraging next-gen tools like 3D, CGI, and AI, we aim to craft compelling content and digital experiences that connect with the next-generation beauty consumer.”
The collaboration marks a significant step for both brands in crafting a digitally-driven narrative tailored to the evolving skincare audience in India.
