The Indian Railway Catering and Tourism Corporation (IRCTC) has teamed up with ad tech company Adgebra to roll out a new interactive ad format called ‘Cuboid’ on its website and mobile app. This partnership, established through an open tender process, aims to offer brands innovative ways to engage with IRCTC’s vast digital audience.
The ‘Cuboid’ ad format features six interactive faces, providing users with an immersive and engaging experience during their digital journey on IRCTC platforms.
With over 10 million daily active users, IRCTC offers advertisers access to a large, high-intent audience—especially during peak travel booking times. The platform is recognized for its digitally active, purchasing-powerful user base, and provides a brand-safe environment with full ad viewability.
Brands from sectors such as EdTech, FMCG, and consumer products have already begun adopting the Cuboid format to enhance their digital campaigns.
Sumeet Dubey, Chief Business Officer at Adgebra, commented, “Our collaboration with IRCTC brings together their premium audience and our innovative storytelling solutions to create impactful brand experiences. The Cuboid format sets a new standard for digital brand engagement.”
