New Delhi, 5th November 2025: This year’s NykaaLand is poised to transform the fashion runways with the debut of the homegrown footwear brand Inc.5. Not only will the brand be part of the country’s largest beauty and style festival, but it will also act as an associate sponsor, embracing a new mantra that fashion should be beautiful and comfortable.
The theme of Inc.5’s first participation, “Comfort to Couture,” metaphorically sides with the brand’s foundations. In an industry where glamour doesn’t come from discomfort, Inc.5 aims to change that narrative. The footwear combines a high-fashion aesthetic with comfortable styles that can be worn all day. Participating in NykaaLand isn’t just about participating; it’s a statement that style should not take away from comfort on the runway.
Using ‘Comfort to Couture’ as a theme, the brand has scheduled an array of entertaining and interactive experiences hosted by creators. One of the primary experiences will be a pre-event series called ‘Walk Before the Walk,’ where influencers share their process in getting ready for their big moment, all while wearing Inc.5. This, together with on-site interactive experiences and real-time content shared from the festival, will spark many discussions centered around personal style, comfort, and confidence through the brand’s commitment and experience.
Speaking about the collaboration, Rajesh Kadam, CEO of Inc.5 Shoes, expressed the brand’s excitement toward this cultural moment. “At Inc.5, we’ve always believed comfort is the new luxury. NykaaLand celebrates individuality and confidence, exactly what our brand stands for. We’re here to show that the most stylish step is the one that feels effortless,” he said, emphasizing the importance of fashion that empowers, rather than restrains.
Adding to this, Rozmin Virji, Director of Inc.5, highlighted how aligned the two brands truly are. She explained that Inc.5 has long been rooted in understanding the needs and aspirations of modern Indian women, just as Nykaa has redefined the beauty and fashion landscape for them. With more women entering the workforce and shaping India’s cultural and economic narrative, both brands recognize the importance of supporting this new era of independent, expressive consumers. “This collaboration reflects our journey and commitment,” Virji shared, expressing hope for many more meaningful brand-led cultural partnerships in the future.
Inc.5’s presence at NykaaLand comes at a pivotal moment for the brand. With over 25 years of legacy in footwear craftsmanship, Inc.5 has steadily evolved from being a comfort-first footwear label to a contemporary lifestyle brand for fashion-conscious Indians. Today, its reach spans 90+ exclusive brand outlets and over 250 multi-brand retail points across the country, along with a strong online presence. This debut at NykaaLand marks not just an event appearance but a milestone that places Inc.5 at the intersection of design, culture, and community.
Founded in 1998, Inc.5 has always championed a simple but powerful idea: style should feel good. With a focus on innovation, craftsmanship, and accessible luxury, the brand continues to redefine how Indian consumers experience everyday fashion. As it steps into NykaaLand 2025, Inc.5 showcases a movement toward fashion that celebrates both self-expression and well-being.
