Hypothesis, the influencer marketing arm of Only Much Louder (OML), has been awarded the influencer marketing mandate for Ather Energy, one of India’s leading electric two-wheeler manufacturers. The partnership is aimed at strengthening Ather’s digital presence through content-led, influencer-driven campaigns.
As part of the mandate, Hypothesis will spearhead content marketing initiatives across social media and video platforms, with a strong focus on Gen Z and millennial audiences. Leveraging its proprietary influencer marketing technology and data-backed insights, the agency will craft technology-first, community-driven storytelling to increase engagement and build brand affinity.
Murali Sashidharan, Head of Public Relations and Government Relations at Ather Energy, emphasized the growing importance of influencer marketing in today’s digital ecosystem:
“The influencer landscape in India has become a powerful tool for digital outreach, and we’re excited to partner with Hypothesis by OML to navigate this space. Their ability to blend data with creative storytelling aligns well with our brand ethos. We look forward to driving deeper digital engagement through this collaboration.”
Tusharr Kumar, CEO of OML, shared his enthusiasm for the partnership:
“In an increasingly cluttered digital world, authenticity is the cornerstone of effective marketing. We’re thrilled to work with Ather Energy—an innovative brand shaping the future of mobility. Through purpose-driven, culturally relevant campaigns, we aim to create content that not only resonates but also fosters a genuine community around the brand.”
With this collaboration, Ather Energy is set to scale its influencer marketing efforts, using authentic content to engage a new generation of environmentally conscious, tech-savvy consumers.
