April Fools’ Day has evolved far beyond simple pranks—it’s now a creative stage for brands to showcase their personality, engage audiences, and build deeper connections through humor. In 2025, companies leaned into the tradition with playful campaigns that ranged from quirky jokes to cleverly crafted fake products.
This year’s April Fools’ celebrations proved once again that a well-timed laugh can go a long way in humanizing brands and sparking engagement. From spoofing everyday annoyances to poking fun at industry trends, marketers seized the opportunity to show they don’t always take themselves too seriously.
Tech giant Google, known for its elaborate April Fools’ pranks, has a long history of memorable hoaxes. Classics like Google Gulp—a fake beverage claiming to boost intelligence—and Google Nose, which promised to add scent to search results, weren’t real products, but they did exactly what great marketing does: get people talking.
This year, brands across industries followed suit with their own spin on the tradition. Wakefit played on the universal struggle of sleep procrastination, posting a tweet that struck a relatable (and humorous) chord with their audience. Haldiram’s joined the fun by unveiling a fictional product—Korean-flavored Bhujia so spicy it sounded unbelievable.
Tinder India leaned into dating culture clichés, posting a witty tweet about exaggerated height claims on dating profiles. The joke resonated with users who’ve seen it all in the world of online dating.
Perhaps one of the most creative campaigns came from Manforce Condoms, which announced the launch of ‘Dot AI’ condoms—featuring fictional “sixth sense” technology and embedded micro-sensors. The outlandish product turned out to be a clever prank, designed purely for April Fools’ Day—but not before catching plenty of attention.
These light-hearted efforts weren’t just for laughs. They showcased how humor, when done right, can be a powerful marketing tool. By embracing absurdity for a day, brands made themselves more relatable, sparked genuine conversation, and reminded consumers that behind every logo are real people with a sense of humor.
As April 1st becomes more of a creative playground each year, one thing is clear: a good joke can leave a lasting impression.
Manforce Condoms
