Havas has entered into a strategic global partnership with Ostro, an AI-driven engagement platform tailored for the life sciences sector. The alliance includes a significant investment from Havas and aligns with the group’s larger transformation plan, which commits €400 million over four years toward advancing its capabilities in data, technology, and artificial intelligence.
Ostro enables personalised healthcare journeys by functioning as an AI interface that bridges life science companies with healthcare providers and patients. The platform facilitates dynamic, agent-led engagement while ensuring regulatory compliance and rapid deployment—typically within eight weeks.
“Ostro’s technology goes beyond traditional content delivery. It’s context-aware and designed to foster intelligent, adaptive engagement throughout the healthcare experience,” said Ahmed Elsayyad, President & Co-Founder of Ostro.
Yannick Bolloré, Chairman and CEO of Havas, emphasised the importance of the partnership: “At Havas, we seek out technologies that deliver meaningful impact. Ostro’s innovative approach to intelligent engagement makes it a perfect fit for our Converged strategy and our long-term investment in AI. Together, we aim to enhance content delivery, audience targeting, and omnichannel performance with smart, modular solutions.”
The agreement grants Havas access to Ostro’s platform across its global network, with initial implementation focused on clients within the Havas Health Network. Wider adoption is expected across Havas’ Creative and Media divisions, supporting streamlined workflows and advanced audience engagement capabilities.
Donna Murphy, Global CEO of Havas Health & Creative Networks, noted, “This collaboration underscores our commitment to creative innovation in health and wellness. By fusing AI intelligence with our creative expertise, we’re helping brands deliver more relevant, scalable, and compliant experiences.”
Advised by Houlihan Lokey, the investment builds on Havas’ ongoing expansion in the AI and data-led communication space.
“Ostro was built to transform healthcare engagement through intuitive and personalised experiences,” added Dr. Chase Feiger, CEO & Co-Founder of Ostro. “Partnering with Havas offers a powerful platform to amplify that mission and reimagine how brands connect through AI globally.”
