Marketing agency Hashtag Orange has been appointed to lead the digital marketing efforts for sanitaryware manufacturer ROCA India.
The agency will handle the brand’s digital strategy, including managing social media content, planning digital media buys, and implementing search engine optimization (SEO) initiatives.
This partnership aims to boost ROCA India’s online visibility and engagement, supporting the brand’s focus on innovation and sustainability in its manufacturing processes. The collaboration marks ROCA’s push to strengthen its digital footprint in the Indian market.
Mukesh Vij, Founder of Hashtag Orange, shared his excitement about the partnership: “ROCA is a trusted name synonymous with quality, innovation, and design excellence in bathroom solutions. Our goal is to translate this legacy into the digital realm by crafting strategies that resonate with today’s digital-first Indian consumers. At Hashtag Orange, we believe in the power of storytelling and technology, and with ROCA, we have an exciting opportunity to combine both to drive engagement, awareness, and growth.”
Vikrant Choudhary, Head of Brand Marketing at ROCA India, added, “With consumer behaviour rapidly evolving, a strong online presence is essential. Our collaboration with Hashtag Orange comes at the perfect time, supporting our commitment to innovation not only in products but also in consumer engagement. We look forward to building stronger connections, enhancing brand recall, and using data-driven insights to shape our digital future.”
