Mumbai-based D2C fashion brand Freakins, known for its trend-driven denimwear for Gen Z women, has raised $4 million in a seed funding round. The investment was led by Matrix Partners India and Blume Ventures, with participation from over 30 prominent angel investors, including Revant Bhate (Mosaic Wellness), Utkrishta Kumar (Meesho), and Asish Mohapatra (OfBusiness).
The capital will be deployed across several key initiatives aimed at scaling the business:
- Strengthening Supply Chain: Freakins plans to collaborate with factories specializing in denim, knits, and woven fabrics to enhance its end-to-end production capabilities.
- Product Expansion: The brand intends to introduce new categories and styles, catering to broader fashion needs and preferences of Gen Z consumers.
- Omnichannel Strategy: Freakins will invest in expanding its reach across both digital and offline retail channels, reinforcing its presence beyond its D2C platform.
Founded in 2019 by Puneet Sehgal and Shaan Shah, with Sachin Shah joining as a partner, Freakins began as a women’s denim brand and entered the men’s category in February 2023, positioning itself as a full-spectrum Gen Z denimwear label.
The company follows a fast-fashion model, releasing 100–150 new styles each month. This is supported by a vertically integrated supply chain, which includes in-house design, development, sampling, and manufacturing, allowing Freakins to stay agile and on-trend.
Today, Freakins offers more than 1,500 styles across 35+ categories, catering to a range of body types and fashion needs. Approximately 50% of its sales come from its own website, with the rest through leading marketplaces such as Myntra and Ajio.
With fresh funding in place, Freakins is well-positioned to scale operations, enhance its product mix, and deepen its engagement with Gen Z consumers, continuing its mission to deliver bold, stylish, and accessible denimwear.
