Filter Coffee Co. has been appointed to handle the digital marketing strategy for Acelabs as the Korean skincare brand aims to strengthen its presence in India. The agency will oversee social media management, influencer collaborations, content creation, and on-ground activations, focusing on building a vibrant online community and crafting content that resonates with Indian consumers.
Amar Srivastava, CEO and Founder of Acelabs, shared his enthusiasm about the partnership: “Entering a dynamic and diverse market like India requires a partner who truly understands the intersection of beauty and culture in the digital space. Filter Coffee Co.’s innovative approach and insight into today’s consumers make them the perfect collaborators for this journey.”
Anuja Deora, CEO and Founder of Filter Coffee Co., said, “K-beauty has made significant inroads with Indian consumers, and Acelabs distinguishes itself with its premium formulations and a minimalist yet effective skincare philosophy. We’re excited to amplify their story and expand their digital footprint across platforms. This collaboration also strengthens our growing portfolio of Korean and Japanese skincare brands, catering to Indian consumers’ increasing appetite for global beauty experiences.”
