FCB Group India has officially rebranded as FCB India, marking a strategic move to align with the global FCB network’s unified naming architecture. The change is aimed at simplifying the agency’s identity and ensuring consistent representation across international markets.
As part of this transition, the entity formerly known as FCB India—a sub-brand within the group—has been renamed FCB Neo. The restructuring streamlines the agency’s positioning while reinforcing its commitment to integrated marketing solutions.
Over recent quarters, FCB has experienced sustained growth in India, evolving into a comprehensive, full-service agency network. The new structure brings together four distinct agency brands under the FCB India umbrella:
- FCB Ulka
- FCB Interface
- FCB Neo
- FCB Kinnect
Each brand will maintain its core specialisations—ranging from traditional brand strategy and digital marketing to content creation and customer experience—while collaborating to provide seamless, end-to-end solutions for clients.
“This is a strategic step to simplify our identity in India,” said Dheeraj Sinha, Group CEO – FCB India & South Asia. “The move aligns with our global architecture and offers clarity in how we present ourselves to clients and the industry. FCB India will continue to build on its momentum, delivering modern marketing and #NeverFinished creativity to iconic brands.”
Tyler Turnbull, Global CEO of FCB, echoed the sentiment, stating, “FCB India has delivered some of the strongest quarters in our history. The team, led by Dheeraj, is transforming the business model to offer holistic solutions, and this evolution is a natural next step to solidify FCB’s role as the preferred agency for ambitious brands in the region.”
The rebranding reinforces FCB’s ongoing commitment to innovation, collaboration, and growth in the dynamic Indian market.
