New Delhi, 7 November 2025: Eveready, a prominent name in the battery and flashlight market, has chosen The Minimalist to be its official digital agency. This partnership with The Minimalist represents a significant advancement in Eveready’s path, blending the brand’s rich heritage and established trust with contemporary digital approaches, storytelling rooted in culture, and ideas aimed at the youth.
The Minimalist will enhance Eveready’s online presence through impactful campaigns, innovative content, and influencer narratives that highlight Eveready’s enduring reliability, cutting-edge technology, and iconic reputation. According to the brand, as India witnesses a rise in convenient quick-commerce, portable devices, and rapid home solutions, Eveready’s diverse range of products has come to occupy a mindset similar to that of an FMCG brand, always integrated into the rhythms of everyday life.
This alliance between a longstanding powerhouse and a modern creative entity aims to invigorate Eveready’s digital story, reaffirming its role as a brand that not only adapts to the times and shapes them.
Sahil Vaidya, Co-founder of The Minimalist, expressed, “Eveready is a widely recognized brand with a legacy that spans generations, and its relevance in today’s fast-paced environment is increasingly dynamic. We will adopt an insight-driven creative strategy, deeply rooted in cultural awareness, to engage with a younger, digitally savvy audience while honoring its legacy of energy and innovation. ”
Anirban Banerjee, CEO of Eveready Industries India, stated, “Eveready is a brand founded on a hundred years of trust and innovation. As we broaden our digital presence, we are thrilled to collaborate with The Minimalist, who shares our enthusiasm for creativity and progress. This partnership merges Eveready’s lasting legacy with The Minimalist’s contemporary digital expertise, setting the stage for impactful storytelling and greater consumer engagement.”
