Dentsu Creative Isobar has been awarded the integrated creative mandate for Forevermark, the premium diamond jewellery brand from the De Beers Group, following a competitive multi-agency pitch. The account will be managed from the agency’s Mumbai office.
This strategic partnership signals a transformative phase for Forevermark, as the brand looks to reshape its narrative and reinforce its presence in the luxury diamond jewellery market.
Under the mandate, Dentsu Creative Isobar will develop a distinct and contemporary identity for Forevermark, aiming to elevate its status as a symbol of elegance, heritage, and aspiration. The agency will lead the brand’s storytelling with a modern, emotionally engaging approach that bridges Forevermark’s legacy with the evolving tastes of today’s consumers.
Amit Pratihari, Managing Director, Forevermark India, expressed optimism about the collaboration:
“India shares a deep emotional bond with natural diamonds, and Forevermark honors that connection by offering some of the world’s most beautiful, rare, and responsibly sourced diamonds. Backed by De Beers’ 135-year heritage, we are proud to offer jewellery that is both exquisite and ethical. With Dentsu Creative Isobar, we are confident in creating campaigns that reflect our values and resonate with the modern Indian woman—celebrating her milestones, aspirations, and individuality.”
Shweta Harit, SVP, Forevermark Global, highlighted the brand’s global ambitions:
“India remains a vital market for us, with a growing demand for accessible luxury. Forevermark speaks to self-assured, optimistic women who celebrate life’s meaningful moments. Together with Dentsu Creative Isobar, we aim to craft a campaign that reflects this spirit—merging global storytelling with Forevermark’s promise of rarity, beauty, and authenticity. This is about inspiring the next generation of diamond lovers.”
Simi Sabhaney, Chief Growth Officer, dentsu India, remarked on the synergy between the two teams:
“From our very first interaction, it was clear that Forevermark and Dentsu Creative Isobar shared a common vision. We’re excited about the opportunity to co-create something truly beautiful and enduring. Given India’s stature as one of the largest and most diverse jewellery markets, this brand has the potential to become a ‘Make in India, made for the world’ success story.”
Sahil Shah, President, Dentsu Creative Isobar, added:
“We’re thrilled to bring Forevermark’s legacy into a modern context, appealing to today’s discerning, digital-savvy consumers. Our focus will be on delivering consistent, platform-agnostic storytelling that merges timeless luxury with contemporary sensibilities. This is a chance to set new benchmarks for creativity in the luxury space, and we’re ready to lead the way.”
The collaboration aims to craft a bold new direction for Forevermark, blending heritage with innovation to captivate a new generation of jewellery buyers.
