CREX, the cricket analysis platform, has named Harmanpreet Kaur, captain of the Indian women’s cricket team, as its new brand ambassador. This strategic partnership aims to boost the visibility of women’s cricket and support its rising popularity across India.
Harmanpreet Kaur joins fellow Indian cricketer Shikhar Dhawan in representing CREX, as the platform seeks to engage a broad audience—from casual cricket enthusiasts to passionate fans. The collaboration also emphasizes promoting gender equality within the sport.
Expressing her excitement, Harmanpreet Kaur said, “I’m proud to partner with CREX, a platform that shares my passion for cricket and is dedicated to elevating the women’s game. It’s encouraging to see their commitment to closing the visibility gap in sports and inspiring young girls to pursue their cricketing dreams. I look forward to connecting with fans and helping grow this beautiful game for everyone.”
Rajat Vallabh, Chief Strategy Officer at CREX, added, “Signing Harmanpreet Kaur as our brand ambassador is a vital step toward strengthening support for women’s cricket. We want to help the sport grow, attract more fans, and receive the recognition it truly deserves—just like men’s cricket. Let’s come together to celebrate and cheer for our women in sports!”
