Experts speak

Reading Time: 3 minutesIn the IPL arena, cricket isn’t the only thing grabbing eyeballs—brands are out there swinging for attention just as hard. With

Reading Time: 4 minutesAs artificial intelligence continues to redefine how brands interact with the world, the essence of brand identity is undergoing a radical

Reading Time: 4 minutesFrom mental health and menstruation to therapy and sexual wellness, once-taboo topics are now taking center stage — and it’s influencers,

Reading Time: 3 minutesWhile cricketers battle it out on the pitch this IPL season, another high-stakes contest is unfolding across your social feeds. From

Reading Time: 4 minutesEvery summer, like clockwork, the Indian Premier League (IPL) descends upon the nation—bringing with it a two-month carnival of cricket, celebrities,

Reading Time: 4 minutesThe Indian Premier League offers unrivalled visibility—but for startups, success depends on more than deep pockets. Founders and strategists explain why

Reading Time: 4 minutesWomen are more visible than ever in Indian advertising. They’re on billboards, in social media campaigns, and fronting TV commercials—smiling, leading,

Reading Time: 4 minutesBoth the Super Bowl and the Indian Premier League (IPL) are colossal sporting spectacles, magnets for massive viewership and even bigger