In moments of crisis and heightened polarisation, creators are under increasing pressure to act with caution and conscience. As trusted voices
WPP is preparing to retire the iconic GroupM name and rebrand its media operations under the banner of WPP Media, in
In today’s attention-starved world, where consumers are hit with thousands of brand messages daily, even the most striking ads risk being
As Mother’s Day rolls around and brand campaigns flood our screens, it’s time to ask: is the advertising world finally ready
They’re not watching every over — they’re clipping highlights, creating memes, and running fantasy leagues. So what does IPL viewership really
The Super Bowl has long been more than just a championship game—it’s a cultural juggernaut. From explosive halftime shows to viral
In a country where content noise is deafening and audience attention is fleeting, Indian advertisers are finding new ways to break
It’s a Friday evening. Ryan slouches in his chair, the sting of a lacklustre performance review still lingering. Just as he
When Virat Kohli ended his eight-year partnership with global sportswear giant PUMA, the move wasn’t just about switching logos. Instead of
How Brands Are Redefining Summer Engagement in 2025 Summer in India isn’t just a season of sweltering heat and mangoes—it’s a
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At Marketing Masalaa, we go beyond trends—we decode what makes social media tick. From campaign breakdowns to industry insights, we empower marketers and brands with the knowledge to craft impactful strategies.
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