Deep Dive

Reading Time: 4 minutesDoes empowerment come with a barcode? In today’s world, brands seem to think so. There’s a product tied to every milestone

Reading Time: 4 minutesOnce a patchwork of fiercely independent creative shops, the global advertising industry is now dominated by five towering conglomerates: WPP, Omnicom,

Reading Time: 4 minutesAI generated image The world of Indian media buying—usually defined by slick presentations, layered jargon, and billion-rupee campaigns—was shaken to its

Reading Time: 5 minutesSince its debut in 2008, the Indian Premier League (IPL) has transformed from a cricket tournament into a global economic phenomenon