
Brand Saga: How Wakefit Made Sleep Cool—and a Billion-Rupee Business
Reading Time: 4 minutesWith a sharp sense of humor and a culturally relevant voice, Wakefit has transformed the way India talks about rest. What

Reading Time: 4 minutesWith a sharp sense of humor and a culturally relevant voice, Wakefit has transformed the way India talks about rest. What

Reading Time: 3 minutesFrom facilitating mobile recharges to becoming a cornerstone of India’s digital economy, Paytm’s journey is a testament to strategic marketing and

Reading Time: 4 minutesIn a country dominated by free content, TV staples, and deep-rooted cable habits, convincing Indians to pay for entertainment was never

Reading Time: 4 minutesEvery April 1st, brands across the globe try their hand at fooling audiences with quirky campaigns—but few have mastered the art
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At Marketing Masalaa, we go beyond trends—we decode what makes social media tick. From campaign breakdowns to industry insights, we empower marketers and brands with the knowledge to craft impactful strategies.
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