Real estate developer Casagrand has announced the appointment of celebrated actors Nayanthara and Nani as brand ambassadors for its latest premium residential developments — Casagrand Casamia in Chennai and Casagrand Evon in Hyderabad. This move aligns with the company’s strategy to associate prominent regional celebrities with its key projects, enhancing local appeal and engagement.
Known for its project-specific marketing approach, Casagrand typically selects distinct ambassadors to represent each flagship property. Continuing this tradition, the company has launched a comprehensive 360-degree campaign across print, outdoor, digital, and television platforms to promote these developments.
Diptakirti Chaudhuri, Chief Marketing Officer of Casagrand, shared,
“At Casagrand, we believe each landmark project deserves a unique voice and personality. Partnering with iconic regional celebrities like Nayanthara and Nani allows us to embody the spirit of the communities we build. Their involvement helps us create not just homes, but immersive experiences that truly connect with our audience. This ambassador-led, hyper-personalized campaign sets a new benchmark for real estate marketing in India.”
The Casamia commercial stars Nayanthara in a captivating maritime-themed story, portraying her as a queen leading a fleet toward Chennai. The narrative transitions to present-day Pallavaram, where she introduces Casamia as a Spanish-inspired luxury residential community.
Meanwhile, the campaign for Casagrand Evon features Nani, focusing on the project’s architectural elegance and premium amenities. Set in North Hyderabad, the advertisement highlights Evon as a serene, upscale living option within the bustling city.
Through these campaigns, Casagrand emphasizes lifestyle, comfort, and regional relevance by leveraging the popularity and influence of well-known local celebrities, aiming to deeply resonate with potential homebuyers.
