Sports nutrition startup BeastLife has announced Indian cricketer Rinku Singh as its new brand ambassador. The partnership aims to promote clean, science-backed supplements and increase awareness about the importance of proper sports nutrition among athletes.
As part of the collaboration, Singh will feature in campaigns and initiatives designed to educate the athletic community on the benefits of reliable and high-quality nutritional products.
“BeastLife is more than just a supplement brand—it’s a mission to deliver world-class, science-driven nutrition to Indian athletes,” said Singh. “Their commitment to quality and accessibility really resonates with me, and I’m excited to support that vision.”
Raj Gupta, Co-Founder and CEO of BeastLife, emphasized the deeper alignment behind the partnership: “Rinku’s support goes beyond endorsement. He shares our purpose and is genuinely invested in helping shape the future of fitness in India. His trust in BeastLife is a powerful validation of our mission.”
Co-Founder Gaurav Taneja added, “Rinku represents what BeastLife is all about—discipline, performance, and authenticity. With him on board, we’re one step closer to making science-based, athlete-approved supplements a trusted name in Indian households.”
Founded in 2023 by entrepreneur Raj Gupta and fitness influencer Gaurav Taneja, BeastLife is a new player in India’s growing fitness and nutrition market, with a focus on integrity, transparency, and performance-driven products.
