New Delhi, 7 November 2025: The collaboration aims to enhance Bajaj Broking’s online presence by producing content informed by insights and relevant to the culture, focusing on financial education and engaging with retail investors.
Bajaj Broking, one of India’s rapidly growing brokerage firms, has teamed up with Slay Media, a creative marketing agency founded by Khushboo Mulani, to refresh its online communication. The agency will now steer Bajaj Broking’s content strategy across digital platforms, with a strong focus on storytelling that connects numbers to people.
Giving Finance a Human Voice
In a world where financial content often sounds robotic or overly technical, Bajaj Broking wants to change the narrative. The brand’s goal is simple: to make finance understandable, relevant, and maybe even a little fun. With Slay Media’s creative approach, the company plans to use stories, insights, and real-life moments to help people see investing as something approachable, not intimidating.
From decoding market jargon to sharing small, relatable stories around everyday money decisions, the partnership aims to give Bajaj Broking a consistent and engaging voice that resonates with today’s digital audience.
A Festive Start with Meaning
Initiated during the festive period, this partnership conveys a message of hope and unity. It’s not just about festive campaigns or feel-good visuals; it’s about starting conversations that build trust. Bajaj Broking aims to motivate people to take control of their financial health while celebrating the sense of community that characterizes the festive season.
A Partnership Rooted in Purpose
Khushboo Mulani, the founder and CEO of Slay Media, expressed her views on the collaboration: “Our collaboration with Bajaj Broking focuses on making finance feel more relatable, accessible, knowledgeable, and pertinent. It’s invigorating to partner with a brand that views digital not just as a marketing tool, but as a means to foster authentic relationships.” Her statement perfectly sums up the direction both brands want to take: creating content that educates, engages, and adds real value to people’s lives.
Looking Ahead
As Bajaj Broking strengthens its position in India’s financial landscape, this partnership signals a new era in how investment brands communicate online. By merging financial expertise with relatable storytelling, the firm aims to reach a wider audience and encourage more Indians to see investing as a part of everyday life.
With Slay Media as its creative collaborator, Bajaj Broking is not merely discussing finance; it is sharing stories that encourage individuals to feel more secure, inquisitive, and connected to their financial journeys.
