Admattic, a U.S.-headquartered performance marketing company, has officially launched operations in India with offices in Mumbai, Gurgaon, and Bengaluru, strengthening its presence in a market where it has already been active informally. This strategic move is part of the company’s broader global expansion and growth roadmap, which includes a planned initial public offering (IPO) within the next three years.
Founded in 2021, Admattic delivers publisher-led advertising solutions with a core focus on scale, performance, and brand safety. The company already operates in several global markets, including the Asia-Pacific, GCC, MENA, Latin America, Europe, and the United States.
Admattic has partnered with high-profile brands such as Grab, Ed-a-Mamma, GCash, Zalora, Lalamove, Careem, Krafton, and Superplay, providing full-funnel media solutions powered by advanced technology and AI.
“India represents a critical market in our journey toward becoming a publicly listed company,” said Abhinay Tiwari, Chief Growth Officer at Admattic. “Our full-suite, performance-first media approach—particularly in the app economy—positions us to deliver meaningful, data-driven growth for Indian brands. We’re leveraging AI and cutting-edge tech to help brands scale effectively across both branding and performance channels.”
The company aims to adapt its offerings to meet the unique demands of India’s diverse business landscape.
Vibhor Bansal, Chief Business Officer at Admattic, added, “India’s digital ecosystem is vast and varied. Our approach is not one-size-fits-all—we’re here to build dynamic, tailored marketing strategies that help Indian brands stand out in a highly competitive market.”
With the India launch, Admattic is poised to deepen its regional footprint, foster stronger brand partnerships, and accelerate toward its long-term IPO ambitions.
