On its third anniversary, abcoffee, India’s largest grab-and-go coffee brand, announced the launch of its refreshed logo and packaging, a strategic step toward deepening its resonance with young, urban Indians. The brand’s new look is a bold expression of its identity: modern, rebellious, and built for Bharat. It also resonates with its fast-paced serving and grab-and-go model.
The company celebrated its rebranding alongside its 3rd anniversary at the flagship Versova outlet in Mumbai. Dressed in the new brand colours, the deck buzzed with customers excited to witness abcoffee’s fresh new look.
Speaking about the rebrand, Abhijeet Anand, Founder and CEO, said:
“For the last 3 years, we’ve been building a category from the ground up in India – one that was born as a rebel, a challenger to the status quo. This rebrand is not just cosmetic. It’s a reflection of our evolution and vision to create a modern coffee experience rooted in Indian realities.”
The transformation includes not just packaging and identity, but also rebranded Barista uniforms, app, and the website, with a phased revamp of abcoffee’s outlets planned in the coming months. These changes aim to strengthen the brand’s cultural relevance and aesthetic appeal in a rapidly urbanising India.
App: https://onelink.to/7m4t9u
Website: https://www.abcoffee.in/
With a modern, edgy rebrand, abcoffee released their brand film “The Underdog Story”, owning their journey from being overlooked to building a movement with less façade, more heart.
Brand Film:
https://www.instagram.com/reel/DLSGFtVo4A_/?utm_source=ig_web_copy_link&igsh=OW8yanpkbWR6c3p5
Despite the refreshed look, abcoffee’s core promise remains unchanged: making high-quality specialty coffee accessible at rationalised prices for India.
About abcoffee
abcoffee is India’s #1 grab-and-go coffee brand, offering a tech-enabled, high-speed coffee experience without the frills. With over 75 outlets across India, the company continues to redefine the way India drinks its coffee, making every cup fast, fresh, and fairly priced.
