Let’s face it—periods have long been wrapped in whispers. Despite being a natural biological process experienced by half the world’s population, menstruation is still often discussed using euphemisms like “that time of the month” or “mahina lag gaya.” Across cultures, the stigma runs deep, leading to silence, shame, and misinformation.
That’s exactly what FLO, a period tracking app launched in 2016, is working to change. With a mission to help menstruators better understand their bodies, FLO goes beyond cycle tracking. It educates users about hormonal health, fertility, mood shifts, and overall well-being—empowering them with the knowledge they’ve historically been denied.
And nowhere is this mission more visible than on Instagram.
With a community of over 600K followers, FLO uses Instagram not just to promote the app, but to educate, entertain, and normalize conversations about menstruation. The brand’s content strikes a smart balance between being informative and fun—turning what has long been a taboo topic into one that feels inclusive, relatable, and even joyful.
Here’s how FLO is using Instagram to build a new era of period positivity:
1. Your Period Guide: Simplifying the Complex
Menstrual cycles are still a mystery to many, and FLO is here to clear things up. From how to use a menstrual disc to what to eat if you have endometriosis, the brand breaks down tricky topics into easy-to-understand carousels, reels, and infographics.
The visuals are clean. The language is accessible. And the aim is clear: help menstruators make sense of their bodies without having to wade through medical jargon or unverified advice on the internet.
These posts not only educate but invite sharing—because when you learn something helpful, you’re likely to pass it on. That’s how FLO builds trust and community, one post at a time.
2. Period Humor: Finding the Funny in the Frustrating
Let’s be real—periods can suck. Between cramps, mood swings, cravings, and cultural taboos, it’s a lot. FLO lightens the load with humor that hits home.
By making jokes about the universal quirks of menstruation (like irrational cravings or the drama of trying to find a pad in a public restroom), FLO helps followers feel seen—and makes space for laughter in a topic usually cloaked in discomfort.
The brand’s humorous content says: “Hey, we get it. You’re not alone.” And that simple validation goes a long way.
3. TMI? Not Here.
Some parts of the menstrual experience are still considered “too much information” for polite conversation. FLO flips that idea on its head.
Painful cramps, heavy bleeding, weird clots—this is real stuff that real people deal with. FLO’s “TMI” content series gives voice to the unspoken parts of periods, making it clear that no topic is too awkward or off-limits when it comes to understanding your health.
4. The What and Who’s of Periods: Demystifying the Details
What counts as a normal period? What does spotting mean? Why do cycles vary?
FLO tackles these questions head-on by explaining the many faces of menstruation. From light flows to irregular bleeding, the brand educates users on what’s happening in their bodies—and when they might want to seek help.
It’s not about fear-mongering; it’s about equipping people with the knowledge they need to take control of their health.
5. Man Vs… Menstruation: Exposing the Knowledge Gap
FLO’s “Man Vs…” series is both hilarious and eye-opening. The team hits the streets to ask men basic questions about periods—what they are, how long they last, even what a vagina is.
The confused (and often clueless) responses highlight a bigger issue: menstruation is still widely misunderstood, especially by men. FLO uses humor to spotlight the gap—and spark conversation about why menstrual education needs to be more inclusive.
Menstruation isn’t just a “women’s issue.” It’s a human issue. And FLO’s content makes that point loud and clear.
6. The Anatomy Chapter: Breaking Down the Body
When people want to understand what’s happening in their bodies, they often turn to Google—and end up overwhelmed or misinformed. FLO steps in as a reliable source, covering not just periods, but overall reproductive and hormonal health.
Posts explain things like how to prevent UTIs, what the cervix actually does, or what ovulation really feels like. By turning science into scrollable, bite-sized content, FLO boosts health literacy and builds credibility as an educational brand.
7. Influencer Collabs: Real People, Real Stories
Partnering with health experts, lifestyle influencers, and everyday menstruators, FLO brings personal stories into its feed. These collaborations aren’t just about reach—they’re about relatability.
When influencers share how they use the FLO app or talk openly about their menstrual journeys, it normalizes the conversation even further. These stories help new users see themselves in the brand, making FLO feel less like an app and more like a supportive friend.
The Takeaway: FLO Is Changing the Conversation
By mixing information with empathy—and science with sass—FLO is turning Instagram into a safe, supportive, and stigma-free space for menstrual health.
The brand’s approach is simple but powerful:
- Educate with clarity
- Engage with honesty
- Empower through humor and truth
In doing so, FLO is helping menstruators feel informed, supported, and—perhaps for the first time—seen.
