Diwali gifting is getting a chocolate makeover as Mars brings Celebrations to India, combining four familiar favourites — Snickers, Galaxy, Bounty and Twix — in one gift box. Launching ahead of the festive season, the range offers consumers a way to bring different tastes together in a single gift, while giving Mars an opportunity to build a presence across occasions beyond Diwali.
Celebrations is not a new concept for Mars. First introduced globally in 1997, the range brings miniature versions of its four chocolate brands together in one pack. For India, the company has introduced two formats to suit different gifting needs.
The Celebrations Flip Box is priced at Rs 270 and contains 12 treats weighing 130g. For those looking for a larger assortment, the Celebrations Flat Box costs Rs 500 and includes 20 treats weighing 225g. Both formats bring variety into a single box, allowing consumers to gift a mix of familiar flavours instead of choosing just one chocolate.
For Mars, however, Diwali is only the starting point. The company plans to extend Celebrations across occasions such as Raksha Bandhan, Christmas and Valentine’s Day, while also associating the range with everyday moments of sharing. The idea is to move beyond the festive gifting rush and make assorted chocolates an option for smaller, spontaneous gestures throughout the year.
Arijit Sengupta, growth director, Mars Snacking, said: “Diwali is a festival that brings people together and celebrates the joy of sharing meaningful moments with loved ones. While traditional gifting has always been an integral part of the season, consumers today are increasingly looking for gifts that are both thoughtful and universally loved.
With Celebrations, Mars is bringing together four of the world’s most-loved chocolate brands, Snickers, Galaxy, Bounty, and Twix, in one beautifully curated gift pack designed to elevate festive gifting. The idea is simple: gift your favourites, their favourites. While Diwali marks the beginning of this journey, Celebrations is designed for every occasion worth celebrating, from Rakhi and Christmas to Valentine’s Day and countless everyday moments of connection.”
Consumers will be able to purchase Celebrations through quick-commerce platforms Blinkit, Zepto, Instamart and BigBasket. The range will also reach select modern trade retailers, including Lulu, Nesto, SPAR and Spencer’s, giving shoppers options across online ordering and physical stores.
The interesting part of this launch is how Mars is packaging familiarity into a new gifting experience. Each chocolate already has its own identity, but bringing four brands together makes the box less about picking a single favourite and more about finding something different for everyone. The two price points and wider retail availability support that proposition, while the real test will be whether consumers continue to reach for Celebrations after Diwali. By building associations with multiple occasions, Mars has an opportunity to turn a seasonal purchase into a more regular part of India’s gifting culture.
