Just In Time has launched its latest festive campaign featuring actor and brand ambassador Ayushmann Khurrana, highlighting how choosing gifts based on a recipient’s personality and preferences can make the gesture more meaningful.
Set during a family gathering, the campaign film explores gifting as an expression of how well people know one another. Watches serve as the central product, illustrating how a thoughtfully chosen gift can become part of someone’s everyday life and carry personal significance beyond the occasion. The campaign features watches from Just In Time’s portfolio of more than 50 global brands and over 10,000 styles, spanning luxury and premium categories.
Raju Chheda, Founder and Managing Director of Just In Time, said, “The festive season brings people together and allows us to express our appreciation for the relationships that matter to us. We believe that choosing a gift becomes more meaningful when it reflects how well we know the person receiving it. With this campaign, we wanted to celebrate the sentiment behind gifting and the way a watch can hold meaning long after the occasion has passed.”
Ronak Shah, CEO of Just In Time, said, “The festive season is an important period for the watch category, with customers exploring different styles and brands for gifting. Our strength lies in bringing together a wide range of international watch brands, each with its own design sensibility and appeal. Whether customers are looking for something classic, contemporary or distinctive, our retail network and online platform allow them to explore the options and find a watch that fits the occasion and the person they have in mind.”
Ayushmann Khurrana, Brand Ambassador of Just In Time, said, “I think the most special gifts are the ones that have genuine thought behind them. They show that you know someone well and have put in the effort to choose something that reflects who they are. For me, that’s what makes festive gifting so meaningful. Watches make wonderful gifts because they become part of your everyday life and, over time, can hold memories of the person who gave them to you. I think Just In Time captures this sentiment beautifully, and I enjoyed being part of a campaign that celebrates the joy of making someone feel special.”
The campaign builds on Just In Time’s ‘Watching Out For You’ brand platform. The film is being rolled out across the brand’s social media channels and retail network, connecting its festive communication with the idea of thoughtful, personalised gifting.
