Skyscanner is taking its travel proposition into live cricket through a new partnership with JioStar, becoming the Title Sponsor of ‘Jeeto Dhan Dhana Dhan’ for the upcoming India-West Indies T20I series. The free-to-play contest on JioHotstar allows viewers to make predictions and answer trivia questions in real time while following the live match. With Skyscanner coming on board, participating fans can win travel vouchers worth up to Rs 1,000 on every matchday during the five-match T20I series.
Viewers can access the contest through the dedicated ‘Jeeto’ tab on JioHotstar while watching the match. The format allows fans to participate throughout the game, turning live cricket viewing into an interactive experience rather than a purely passive one.
For Skyscanner, the partnership connects its travel proposition with a high-engagement sports environment, with the contest rewards directly linked to the idea of planning a future trip. ‘Jeeto Dhan Dhana Dhan’ has become one of JioStar’s fan engagement formats, using prediction and gamification to bring viewers closer to live sports. The association with Skyscanner adds a travel-led reward layer to the experience, giving fans an incentive to participate throughout the India-West Indies series.
The partnership brings together three consumer interests — live cricket, interactive entertainment and travel — with the brand becoming part of the viewing experience through the contest rather than traditional advertising alone.
