The campaign explores the making of a meaningful timepiece, taking viewers from an initial idea and material selection to the final Centrix Open Heart Diamonds.
Rado has launched ‘The Search’, a new brand film featuring global brand ambassador Hrithik Roshan and Katrina Kaif. The film follows Roshan as he looks to create a gift inspired by memories of a loved one. He begins by sketching his ideas before stepping into Rado’s design and engineering spaces to explore how the concept could be translated into a watch.
As the process unfolds, Roshan considers different shapes, materials and finishes before settling on plasma high-tech ceramic, a material used by Rado, for the timepiece he envisions. The journey culminates in the Centrix Open Heart Diamonds, crafted in plasma high-tech ceramic with a light silver mother-of-pearl dial. Its open-heart design reveals part of the watch’s movement. Through the creation process, the film connects watchmaking with memory and emotion, presenting the finished timepiece as a gift shaped by Roshan’s personal journey.
The closing sequence sees Roshan unveil the Centrix Open Heart Diamonds beneath the night sky, followed by the Rado anchor appearing among the stars. With Roshan and Kaif at the centre of the campaign, ‘The Search’ continues Rado’s brand storytelling through a narrative that brings together craftsmanship, design and personal sentiment.
