The collaboration with Warner Bros. Discovery Global Consumer Products combines beauty with elements from Hogwarts, spells and the wizarding world.
Swiss Beauty has partnered with Warner Bros. Discovery Global Consumer Products (WBDGCP) to launch a limited-edition makeup collection inspired by the Harry Potter franchise.
The collection takes cues from the wizarding world, incorporating spells, Hogwarts Houses and the Patronus charm across a range of makeup products.
The line-up includes the Spellbinding Tinted Gloss, Transfiguration-inspired Colour-Changing Foundation, Classy Multichrome Eyeliner, Patronus-inspired Makeup Brush Set and a multichrome eyeshadow range.
The Spellbinding Tinted Gloss comes in three shades — Incendio Cherry Red, Bombarda Toffee Brown and Confringo Berry Pink. The Colour-Changing Foundation starts with a white formula before adapting to the wearer’s skin tone when applied.
The Classy Multichrome Eyeliner is available in four shades, while the Patronus-inspired brush set is designed for precision application and blending. The eyeshadow range features four multichrome shades representing the four Hogwarts Houses.
Vikram Sharma, SVP and head of APAC Consumer Products at Warner Bros. Discovery, said: ” India is one of our key growth markets, and beauty represents a significant opportunity to engage new consumers through licensing. Harry Potter continues to resonate with generations of fans across the country, making it a powerful platform for brands looking to create meaningful consumer connections.
Our collaboration with Swiss Beauty brings together the joy of makeup with the enduring appeal of the wizarding world, creating a collection that fans can connect with through every design detail and collectible element while helping the brand reach new audiences in an authentic and engaging way.”
Mohit Goyal, co-founder & director, Swiss Beauty, said: “Innovation has always been at the heart of Swiss Beauty’s journey. The Harry Potter-inspired collection reflects our commitment to bringing culturally relevant collaborations to our consumers while continuing to push the boundaries of beauty innovation.
By combining high-performance formulations with imaginative storytelling, we hope to create products that spark curiosity, confidence, and joy for beauty lovers across the country.”
Shalini Kochar, AVP Marketing, Swiss Beauty, said, “Today’s beauty consumer is looking for products that offer more than functionality – they want experiences, stories, and a sense of connection with the brands they choose. Our collaboration with Warner Bros. Discovery Consumer Products for the beloved Harry Potter franchise allows us to tap into this shift in a meaningful way by bringing together beauty, fandom, and nostalgia.
Through this collection, we aim to create a highly engaging consumer experience that extends beyond the product and encourages discovery, conversation, and self-expression. It is a reflection of Swiss Beauty’s approach to building culturally relevant brand experiences that resonate with the next generation of beauty consumers.”
