New Delhi, 8 November 2025: PepsiCo’s Bold New Identity Reflects Its Evolving Vision for the Future Showcasing the Depth, Diversity, and Global Strength of Its Expansive Brand Portfolio
PepsiCo has introduced an eye-catching new corporate brand image, marking its first significant overhaul in almost 25 years, indicating a fresh chapter in the company’s path towards innovation, inclusiveness, and meaningful impact. The updated appearance reflects PepsiCo’s journey from being a beverage giant to becoming a global leader who encompasses a wide range of products, including snacks, nutrition, and initiatives focused on sustainability.
The redesign isn’t just about a new logo; it’s a reflection of the company’s renewed purpose and ambition in 2025. PepsiCo says the identity represents its expanding influence and commitment to shaping a more positive and connected world through its family of beloved food and beverage brands.
“Our updated identity clearly presents who we are in 2025: a company with extensive influence, striving to create positive change globally alongside an unparalleled array of cherished food and drink brands,” stated Ramon Laguarta, Chairman and CEO of PepsiCo. This modern and confident articulation of our journey honors our legacy while welcoming future opportunities.
The new look also helps reinforce the breadth of PepsiCo’s portfolio, something the company believes many consumers overlook. Recent data revealed that only about 21% of people could name a PepsiCo brand beyond Pepsi itself. With this rebrand, the company aims to strengthen recognition across its vast lineup, which includes names like Lay’s, Quaker, Doritos, Tropicana, and Gatorade.
Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer for International Foods, characterized the redesign as “a wonderful representation of both our current self and our future direction.” She continued, “By centering smiles in our visual identity, we’re conveying our dedication to consumers because that connection and emotion drive our growth.
The updated corporate identity brings a dynamic, vibrant energy that mirrors PepsiCo’s vision for the future, one rooted in creativity, sustainability, and connection. From digital platforms to product packaging, the new design aims to unify PepsiCo’s global presence while reflecting the warmth and optimism that define its brands.
Ultimately, PepsiCo’s change is more than just aesthetic; it’s also cultural. It seeks to redefine what it means to be a global food and beverage provider in a world that emphasizes authenticity, innovation, and purpose. With this daring rebranding, PepsiCo is clearly indicating its readiness to guide the next wave of growth with enthusiasm.
