With cricket viewership soaring during major tournaments, advertising tech company VDO.AI has launched a suite of cricket-themed ad formats tailored for Connected TV (CTV) and display platforms.
The new formats—QuickFrame, Interactive Storytelling, and InMotion—allow advertisers to seamlessly integrate real-time cricket elements into their campaigns. Features include live match score displays and dynamic messaging triggered by key on-field moments such as sixes, boundaries, or wickets.
These ad formats also offer customizable visuals, including team-themed animations, alongside interactive components like QR codes and carousel galleries. These tools are designed to boost viewer engagement by enabling audiences to access additional content or take immediate action directly from the ad.
Powered by Dynamic Creative Optimization (DCO) technology, artificial intelligence, and a contextual engine, these formats deliver real-time, event-driven updates throughout matches.
Amitt Sharma, Founder and CEO of VDO.AI, commented on the launch: “At VDO.AI, we bridge brands and advertising platforms to elevate marketing strategies with innovative ad solutions. Our new cricket-themed formats revolutionize advertising during sporting events by creating dynamic, interactive experiences that drive deeper engagement and stronger ROI. We’re moving beyond traditional ads to offer brands tools that foster lasting audience connections and brand recall.”
Arjit Sachdeva, Co-founder and CTO of VDO.AI, who leads the technology behind this initiative, added, “Cricket viewership, especially IPL, has reached unprecedented levels, and brands are competing fiercely for consumer attention. At VDO.AI, technology is central to our approach. From live score integration to moment-driven creatives and interactive QR codes, our cricket-themed ad formats help brands stand out and turn cricket events into powerful digital engagement opportunities.”
