PHD India, part of the Omnicom Media Group (OMG), has won the integrated media mandate for Atomberg, a leading smart home appliances brand.
Following a competitive multi-agency pitch, PHD India takes over from Madison and will manage the full spectrum of media services and audience-first integrated solutions from its Mumbai office.
Arindam Paul, Founding Member & CBO at Atomberg, commented, “At Atomberg, our drive to identify and solve unseen challenges fuels our innovation. This passion for technology helps us create products that bring ease and efficiency into everyday life. As we expand our reach across India, we’re excited to partner with PHD India. Their strategic expertise will help us amplify our impact and connect with more consumers.”
Monaz Todywalla, CEO of PHD India, added, “Atomberg’s focus on innovation and improving consumers’ lives is truly inspiring. This partnership is more than business—it’s a shared journey toward progress. We’re proud to support Atomberg as they continue to lead the future of smart home appliances.”
The collaboration comes at a pivotal growth phase for Atomberg, as it broadens its product range and strengthens its market presence. With a strong emphasis on innovation and sustainability, Atomberg aims to capture a larger share of India’s consumer appliances market, and PHD India’s expertise will be key to accelerating this growth.
