DoubleVerify (DV), a leading digital media measurement and analytics company, has made a strategic investment in FirstPartyCapital (FPC), a venture capital firm focused on adtech, martech, and digital media startups. The move reflects DoubleVerify’s growing interest in supporting early-stage, AI-powered companies that are shaping the future of advertising technology.
The investment reinforces FPC’s mission to back sector-specific innovation and highlights DV’s commitment to nurturing the broader adtech ecosystem.
“This investment from DV marks a significant milestone for our fund,” said Rich Ashton, Managing Partner at FirstPartyCapital. “It acknowledges the momentum we’ve built and our role in driving industry innovation. DoubleVerify is now one of our largest investors and will also act as a valuable partner to our portfolio companies as they scale. We’re excited about the opportunities this collaboration brings to the entrepreneurs we support.”
DoubleVerify has a history of backing innovative adtech firms. Past investments include Scibids, a specialist in AI-led campaign optimisation, and Rockerbox, a marketing attribution platform. To date, the company has invested over $200 million through acquisitions and partnerships aimed at expanding and enhancing the adtech landscape.
“At DoubleVerify, we see innovation as a catalyst for better results across the entire digital advertising ecosystem,” said Doug Campbell, Chief Strategy Officer at DoubleVerify. “Our investment in FirstPartyCapital underscores our belief in technologies that drive performance, efficiency, and AI-powered advancement. As the industry evolves, we remain committed to strategic collaborations that redefine digital advertising and deliver measurable value to all stakeholders.”
This partnership is expected to open up new opportunities for emerging startups and drive the next wave of AI-driven innovation in the advertising technology space.
